but i've never felt this way about crocs before!

we all know about crocs. i think they're pretty ugly and this seems to be the general consensus. BUT! just look at what some good branding can do!

first of all, those little guys are adorable. just look at them running to the door when she walks in! this commercial has taken a type of shoe i despise and turned it into a friendly little creature that just wants to make me feel comfortable when i get home. i also noticed their message that these shoes are focused on comfort, and are preserved for being at home and in a more casual setting than at work. this places the shoe in a specific context, which everyone doesn't follow (and which may be why i hate crocs so very much when i see them out on the street).

also notice that the shoes the woman is wearing when she gets up after her foot massage are way, way, way cuter than any croc i've seen. they're thinking of some good ideas over at croc inc. if the commercial AND the shoes appeal to me (even if i won't rush out to by those or anything), they have also successfully expanded their target market beyond the little old ladies and sometimes misguided middle-aged ladies i previously associated with crocs. i think this commercial is extremely effective and shows just how powerful good branding can be.